Product designer with 0→1 experience, leading UX and UI from strategy to launch. I work independently or with teams to ship products that drive results.

Keeping Users Engaged by Designing Money Flows Within Chat

Designed and launched an in-chat wallet for seamless, secure peer-to-peer payments. Led product design end-to-end, from system architecture to UX/UI, turning chat into a transactional channel and setting the stage for monetization and future growth.

Reframing Low-Risk Investing for Cash-Oriented Users

Launched a low-risk cash investment product with JP Morgan, enabling users to set financial goals and receive regular income payouts. Led UX/UI design, KYC flow, and payout customization, helping StashAway fill a market gap and boost adoption through clarity and control.

Making Stock Data Approachable

Redesigned a stock research experience to make complex financial data more accessible to everyday investors. Transformed jargon-heavy charts into guided, story-driven visuals, boosting usability and decision confidence for new retail investors.

Reimagined an Investment App for First-Time Investors

Redesigned a finance app for Gen Z by leading a full rebrand, gamified learning, and UX overhaul. Introduced quests, social features, and onboarding tailored to younger investors, resulting in 94% of users expressing willingness to subscribe during concept testing.

Other Works

  • Research-Driven Growth | How We Repositioned for +28.5% MAU

    Led a deep UX research initiative that uncovered user barriers, reshaped our product strategy, and drove a 28.5% spike in active users.

    Through surveys, interviews, and persona development, we refocused VI App toward young investors—unlocking stronger adoption and clearer product-market fit.

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  • Making Global Relocation User-Centered

    Led user research to uncover why users weren’t converting on Moovaz, a global relocation platform.

    Identified key user types, journey gaps, and service misalignment. Findings reshaped product focus, business model, and sparked a 4-pillar redesign sprint to improve guidance, emotional support, and conversion.

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  • Designing a Relocation Platform Around Real People

    Redesigned the Moovaz platform to guide users through global relocation with confidence and clarity.

    Led UI design, planning flows, and personalization, from onboarding and community features to service comparison, turning a fragmented, vendor-led system into a user-centered experience.

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  • From Fragmented UI to Unified Design System

    Built a scalable design system to unify Moovaz’s product experience and brand expression.

    Redesigned core UI foundations, color, type, icons, grid, and components, to ensure visual consistency, accessibility, and a more trustworthy user experience across the platform.

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