Casillero del Diablo Christmas Dress Up

Casillero del Diablo implemented a marketing campaign in Festive season, involving attractive consumer promotion and engaging social media with influencer activation. A country-wide promotion was created with Casillero del Diablo wines across 3 main retailers – Fair Price, Cold Storage and Redmart (Lazada.sg).  

This single box festive giftpack contains a bottle of our award-winning Cabernet Sauvignon as well as a beautiful set of LED cork lights – perfect gift for friends and families. The LED cork lights can be placed inside the bottle after customers have enjoyed its contents, to light up the party this Festive season.

Lighted CdD Festive standees were specially created in the top 10 stores with outstanding red coloured giftpacks to attract consumers’ attention and increase shelf grab.

Client | Casillero del Diablo

Services | Design, Animated Social Media Content